Red Experience

With more than 15 years experience as a communications strategist, working with one of Australia's leading strategic communications agency, Fenton Communications, Rachael Murnane brings a wealth of experience to Red.

Throughout her career Rachael has established an extensive network in Melbourne, Sydney and regional Victoria and has a unique understanding and insight into the following sectors:

Government - working with all tiers of government, Red understands the pressure and complexity of developing and delivering public policy to achieve better outcomes.

  • Delivered major communication projects on behalf of the Department of Sustainability and Environment, Department of Health, Department of Justice and locally the City of Ballarat.

Water, environment & climate change - balancing the needs of organisations with a special interest in water and the environment is an area of Red's expertise. Red understands the issues driving Government policy around climate change and sustainability and the need to engage businesses and the community if positive change is to be achieved.

  • Delivered major communications strategy on behalf of Department of Sustainability and Environment including the Sustainable Water Strategy (Western Region) and Country Towns Water Supply and Sewer Project, Yarra Valley Water and most recently Central Highlands Water.

Health & community - delivering an improved healthcare and community service system to all areas of Victoria is critical. Red understands the issues facing health policymakers, health promotion professionals, service providers and frontline professionals.

  • Rachael has extensive experience in the health sector having worked with St Vincents and Mercy Private, the Royal Women's Hospital, Speech Pathology Australia, Optometrists Association and Wesley Mission.

Infrastructure & major projects - delivering major infrastructure projects to regional Victoria is exciting but must be balanced with appropriate engagement and consultation with interested and impacted stakeholders and communities.

  • Managed the communications and consultation for a range of major projects on behalf of Yarra Valley Water including the Epping Craigieburn Sewerage Project and the Northern Sewer Project.

Energy - having worked with a major energy retailer and renewable energy company, Red understands the drivers for researching and delivering renewable energy solutions and the need to engage and achieve meaningful consultation with interested stakeholders.

  • Delivered key strategies for renewable energy company Tenax Energy, supported the Energy and Water Ombudsman (Victoria) and assisted TRU Energy throughout the opening of the gas and electricity markets.

Social justice & welfare - understanding the myriad of issues facing social justice and welfare organisations, battling to achieve better outcomes for some of Australia's most disadvantaged and marginalised communities.

  • Delivered major campaigns tackling homelessness, domestic violence, problem gambling and child protection, Red know what's required for communications to achieve success, resulting in improved outcomes for those at greatest risk.

Not-for-profit - working with not-for-profit organisations requires a unique understanding of how to create and implement effective communication campaigns that maximise existing marketing initiatives and capitalise on the passion of its people.

  • Delivered major PR campaigns for Very Special Kids, Royal Women's Hospital Foundation and FareShare.

Professional services/education - recognising the need for communication and marketing objectives to be closely aligned with an organisations business objectives is an important component of working with professional service firms from the legal and accounting sector and education industry.

  • Managed a major campaign on behalf of the Foundation for Young Australians and managed marketing for a range of accounting and legal firms.

Manufacturing - having a sound understanding of manufacturing trends, market drivers and business-to-business principles assists Red in providing expert advice.

Agriculture - understanding the unique challenges and issues faced by the agricultural sector including seasonal, political and international markets is essential to providing expert and informed advice.